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The importance of web design can not always be seen by the user. When a person goes online to buy a product or service, the phrase “web design” doesn’t typically cross their mind. But that doesn’t mean it isn’t of vital importance to your online business. Consumers want a quick and easy experience, and not only that, they want the websites they visit to be inviting and engaging. There are a few very important components of your website to consider when tailoring it to fit the needs of your business and maximize sales.

Efficiency

A well designed website helps people get to what they are looking for quickly and easily. The average web page visit lasts a bit less than a minute, meaning you need to make it is easy as possible for your customer to find what they are looking for quickly, or they’ll be off to another website before you know it. Constantly be thinking about the user experience, keeping in mind that consumers can be very impatient.

Organization

One way to enhance the user experience is to make sure that your site is organized well. Everything on your site needs to have a logical place, and the navigation from page to page should make sense. Don’t spread buttons and widgets around your homepage haphazardly—make sure that what is there is there for a specific reason and purpose.

Aesthetics

If your website is going to succeed, it has to look good. But an effective website designer understands the importance of web design and doesn’t just pick a nice color palette for the homepage and then call it a day. The design and aesthetics should play a role in navigating the customer around the site. Use bold text and bright colors to direct the user to what is important, and from there to the information that is of secondary importance.

The quickest and most effective way to implement these important elements into the design of your website is to partner with someone who has experience in designing beautiful, easy-to-use websites. Contact Data Design Systems for expert help with the design of your site.