2018 is set to be an exciting year for web design. With an increasing focus on mobile interfaces, artificial intelligence and user interactions, the digital design sector is evolving faster than ever before. With technology advancing at a rapid rate, it’s vital for brands to stay ahead of the curve if they want to retain the attention of Internet users.
Many of these trends originated months or even years ago, but this year, we will see them mature and enter the mainstream. Here are three web design developments to watch out for in 2018.
- Bright and Bold Typefaces
This year, web design will focus on making statements and increasing text comprehension. While last year’s fonts were minimal and pastel-hued, 2018 see a surge in brighter, bolder typefaces. This doesn’t mean minimalism will take a nosedive, however. More accurately, this year’s designs will see a blending of the two disciplines, combining clean spaces with vibrant shades and variable fonts tailored to different screen sizes.
The importance of font in web design should not be underestimated. A study undertaken by Google showed that the serif font Georgia was read 7.9 percent faster than Helvetica – a statistic that was sure to have an impact on designers. The way color affects the perception and behavior of consumers has also been widely studied, with brighter shades more likely to make readers feel more inspired and energized than monochrome colors.
- Interactive Content
We’ve already been introduced to micro-interactions: those AI-driven chatbots and conversational interfaces on websites and apps. However, the interactive trend is set to flourish in 2018, paving the way for a more personalized and entertaining user experience.
So how can interactive content be used to capture the attention of an Internet user? By creating a mutually beneficial relationship between consumer and brand. The digital “human touch” allows users to literally tell their software or application what it is they need or want. Whichever way you look at it, interactive design will continue to enhance the world of Internet marketing in 2018.
- Responsive Mobile Design
Most brands understand the importance of creating a mobile-responsive web page, but mobile design still has a long way to go. Some of the issues we saw in 2017 include screen-cluttering, issues with functionality and navigation, ad displacement, and repetitive content. For businesses all over the world, understanding how content can be best consumed on devices of varying sizes will be a key challenge in 2018.
The latest research also shows that most mobile phone users go online using just one hand; for instance, when they’re cooking, carrying children, or shopping. To cater to the growing demands of multitasking users, mobile design must improve navigation so that the thumb reaches every part of the screen.
Enhance Your Website in 2018
Year on year, trends come and go, and the digital world becomes more adaptive to the demands of the consumer market. Web design is a complex, ever-changing discipline, encompassing many different elements, so if you’re looking to enhance your website and increase your online traffic, selecting a professional web design partner is the key to success.