You must have surely invested a lot in making your website? Do you want all your efforts to go down the drain in the long run? Surely not! As a major online marketing tool, your website should be nurtured time and again to help it maintain its status. Like a neglected restaurant which drives away visitors, an untreated website will also be left midway by your visitors. In an age where technology is rampantly advancing in all spheres, it is necessary for you to spice up your website with all the modern features. A common question that most of you might ask here is; how often should my website be redesigned? If you ask this question to 10 people, you will get 10 different answers. As a matter of fact, there is no hard and fast rule for it. You can and should take the plunge whenever you deem necessary.
Key Pointers to Assess the Need to Redesign Website:
‘The necessity’ to redesign your website will crop up if or when your answer to the following is in the negative:
Does your website comply with the latest Search Engine Optimization techniques? Is your Search Engine ranking high?
Google is known to change its search algorithm around 500-600 times. In order to maintain your position high on the search engine result, it is necessary for you to be aware of the current changes in algorithms that the search engines are bringing about. It is essential for your website to comply with the latest algorithm changes and the refined ranking procedures in order to improve search engine optimization.
Is your website mobile-friendly?
This is perhaps the most important reason for you to consider redesigning your website. If your website is not mobile-friendly you are not reaching out to a larger audience. The world has gone mobile and almost every individual possesses devices like smartphones, tablets, etc. Hence, the need of the hour is to make your website compatible with mobile devices.
Can you make content updates easily? Is the content of your site up-to-date?
By now you must have surely heard about the existence of the content management systems that allow you to easily update your contents without the use of code. If you cannot make content updates to your site, it is time for your to redesign your website in a content management system so that you are in control of your site to make the necessary updates as and when needed. Along with this, it is also necessary to take the effort in keeping your content up-to-date by including the latest services your business is dealing with.
Is your website user friendly and include the latest web trends?
The site should be easy to navigate. If your visitors are not finding the necessary information with ease due to the complex navigational system, they will not bother to stay a second more. With the introduction of new features and tools which calls for cool functionality of the website, visitors’ expectations have increased to a great extent. Hence, in order to keep your customers happy, redesigning is a must.
Are your visitors going past your home page? Are your visitors increasing?
It is your duty to keep track of whether your visitors are going past the home page and whether the number of visitors are increasing. If no, the issue should be immediately addressed. Make your website more captivating by making the necessary changes and incorporating the new features so that visitors navigate further into your site and you simultaneously see an increase in the number of visitors.
Is your website compatible with the latest browser?
Web browsers are on a constant updating spree to stay in tune with the advancing technology. New browsers are known to enhance the overall experience of your website’s visitors. If your website does not function on the newly introduced browsers, it is sure to give a negative impact. Hence, your website should be made compatible with the latest browsers.
Has social media been incorporated in your website?
Social media incorporation is of prime necessity today due to its overwhelming popularity. If social media is not a feature in your website, an immediate revamping is required. By incorporating social media you will be able to widen your communication channels and help people reach out to you.
Is the loading time of your website quick?
Visitors expect a website to load in not more than 2 seconds or even less. 40% of your visitors will leave your website midway if it does not load quickly. If your website is slow in loading, it is time you speed up your website by going for a redesign.
Other questions to consider are; Is your site up-to date, like the ones of your competitors? Has your website incorporated your business rebranding? Is your website meeting its main objectives? If your answer is ‘no’ to all or some of the above mentioned questions, it is time to redesign your website to resolve the issues. At the end of the day, your website is the face of your business and a vehicle for all your future endeavors!