In today’s challenging market, a well-designed business website can be a powerful marketing tool that can quickly convert your prospects into potential customers. Many visitors to your website are likely to judge it based on user experience, so here are simple design features you can include to make it more helpful and useful.
Easy Navigation

A website that is intuitive and easy to use will likely attract and retain more users. A good design should have a logical road map to help navigate the various pages on the site so as to make it easy for users to get what they are looking for, be it products, contact information or other details.

A clear navigation bar at the top of the website is crucial, as it can help identify your site’s main ideas. Use colors to reflect varying content, with red and yellow often being effective at calling people to action and dark colors on a light content used to help with readability.

A web designer in Cincinnati can help you come up with a logical and well-structured site navigation that will boost user experience and help rank the site higher on search engines.

Attractive calls to action

Use eye-popping calls to action on each web page, with clear verb words to excite the user such as ‘Sign Up Now’ or ‘Place An Order ‘ on a background of attention-grabbing colors. This can help your users easily navigate the site and get to where they want.

This simple, yet effective design element can greatly help increase your conversion rates and help you meet your marketing goals.