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Why Are Landing Pages Important

One of the most important things you, as an Internet marketer, can do is to optimize your website’s landing page. What that means, as a general rule, is that you will need to make your page so good, in terms of SEO, that it will come up first (or as close to first as possible) in a Google Search. Here’s a few relatively easy landing page optimization techniques that you, too, can execute!

  • Make sure your landing page is relevant to the search. The worst thing you can do is create a landing page that’s totally irrelevant to the topic at hand. This will lead to your site being marked as “spam” and, eventually, taken out of Google’s index list altogether.
  • You don’t need to give people the full website experience. Remember: a landing page is just the first thing that people see when they search for your site. You want to keep their attention long enough to have them give you precisely what you need (which is their contact information) and keep it moving.
  • Provide extra value on your “thank you” page. After the new potential client provides their information, they’re to be taken to a “thank you” page which will confirm to them that you’ve received their information. For an added boost, and a better chance of closing the deal, provide an additional incentive on this “thank you” page that they can act on immediately.

These are just a few of the many tips we suggest for you to improve your landing page optimization. For more information on how we can help you make an impact in the Cincinnati, OH area,  contact us today.


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