If your website launched more than a few years ago – and especially if it debuted 10 or more years ago – your customers are probably feeling a little frustrated with its design. User experience has come so far in recent years, that new websites offer their visitors a much smoother encounter. Although your veteran customers may not complain, you could be deterring new business without knowing it.
In today’s challenging market, a well-designed business website can be a powerful marketing tool that can quickly convert your prospects into potential customers. Many visitors to your website are likely to judge it based on user experience, so here are simple design features you can include to make it more helpful and useful.
One of the most important things you, as an Internet marketer, can do is to optimize your website’s landing page. What that means, as a general rule, is that you will need to make your page so good, in terms of SEO, that it will come up first (or as close to first as possible) in a Google Search.
We sometimes get calls from potential clients around Cincinnati who need a website very quickly — like, yesterday. “Our store opens next week!” they might say. Or, “Our product is set to launch at the beginning of next month!” And they’re surprised when we can’t build a top-quality site for them.
Small businesses have to be careful about how they spend their money. Every investment is carefully weighed, including when it comes to spending on a professional website. Here are some reasons why professional web design can benefit your small business in the long run.
You already know that your website has to look good on a smartphone or tablet, not just on a desktop computer. But you may have questions about why that’s necessary and how it happens. Let’s take a look at what responsive design is and why it’s important for your business website.
Are you thinking about developing a website for your business? Regardless if you are trying to target customers in Cincinnati, Ohio or do you want to sell internationally, it’s important for you to have a sound foundation from the beginning by planning out your company’s web development process.